The Web
Content Management is a software application that offers
collaboration and administrative tools intended to manage web content with
ease. Easy content management, permission to have multiple users,
simplification of website maintenance, and easy design changes to the website
interface are salient features of the web content management system. The system
requires more security management and extra backup of data. These along with
the increased vulnerability of the website are key disadvantages of web content
management system. Effective content management for the organizations and
content compatibility over various cross-platform devices create the need for
web content management systems.
The rise in
demand for web content management and multi-channel user experience of the consumer
drives the web content management market towards growth. Mounting data on the
website and poor network connectivity restraints the web content management
market. Integration of advanced technologies with the web content management
system is expected to offer significant growth opportunities for the market.
However, the implementation of web content management with existing
technologies and systems is a major challenge for the web content management
market.
The web
content management market is identified by stiff competition among the key
vendors. New product launches, partnership, collaboration, and acquisition are
prime strategies adopted by the key market players to expand their market
presence. For instance, Open Text Corp. acquired Covisint Corp. on June 2017 to
expand its cloud-based content management services portfolio.
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The market
is segmented by component, deployment type, organization size, industry
vertical, and region. The component is bifurcated into solution and service.
Solutions segment is further classified into digital marketing management, social
and mobile content management, web experience management, and content
analytics. On the basis of service, it is categorized into training &
support service, implementation service, and consulting service. Based on the
deployment type, the market is divided into cloud and on-premises deployment.
By organization size, it is categorized into large and small & medium.
Based on industry verticals, the global web content management market is
segmented into banking, financial, and insurance (BFSI); aerospace &
defense; healthcare; public sector; IT & telecom; retail; and others. Based
on geography, the market is analyzed into North America, Europe, Asia-Pacific,
and LAMEA.
Comprehensive
analysis of the major web content management market players profiled in the
report include OpenText Corporation, Oracle Corporation, Adobe system
Incorporated, IBM Corporation, SDL PLC, Microsoft Corporation, Sitecore
corporation, Acquia Inc., Episerver Inc., and EMC Corporation.
Key Benefits
- This report is an extensive analysis of current and potential market trends.
- The report contains in-depth quantitative analysis of current and future market estimations through 2016 to 2023, which helps recognize the growth opportunities.
- Extensive analysis of the market helps to understand the current practices for better investment decisions.
- Key market players are profiled and their strategies are analyzed thoroughly, which helps understand competitive the outlook of the market.
- Extensive analysis is conducted by monitoring the top competitors within the market framework.
- Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
Web Content Management Market Key
Segments:
By Component
By Solutions
- Digital Marketing Management
- Social and Mobile Content Management
- Web Experience Management
- Content Analytics
By Service
- Training & Support Service
- Implementation Service
- Consulting Service
By Deployment type
- Cloud
- On-premises
By Organization Size
- Small and Medium Scale
- Large Scale
By Industry Verticals
- Banking, Financial Services, and Insurance
- Aerospace & Defense
- Healthcare
- Public Sector
- IT & Telecom
- Retail
- Other
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